Designing, Creating And Bringing Ideas To Life

Ruben: Co-founder of Reposible. Based in ☀️ Belgium.

Hello there, my name is Ruben. I'm a designer with a passion for strategy, product, and the stories that shape how people experience technology. Over the past ten years I’ve worked across many areas (from business development and positioning to design). I’m always fascinated by how small choices in wording, layout, or color can build trust and spark engagement. Reposible for me is where all of that comes together: a project that turns creativity & vision into something developers can actually feel when they use it.

Sports have always been part of my life. I played basketball at a high level in Ghent, spending countless hours perfecting my shot. Today, I still find inspiration in movement, from a quick game on the court to skiing trips that energize me more than any quiet holiday. Most of my time outside of work, though, belongs to my two young sons, who remind me daily what play and curiosity really mean.

Just like in life, in work I value long-term commitment: the kind of consistency that builds trust and allows something to grow. That's why Reposible matters to me. It's the product of vision, persistence and a belief that design, strategy and engineering can come together to create something lasting.

FAQ

What inspired you to focus on design and strategy?
For me, design has always been about solving problems in a way people can feel. I like the challenge of turning complex ideas into something clear, simple, and even a little fun to use.
How do you balance creativity with building a product?
I enjoy exploring new directions, but at some point ideas have to become real. That’s where strategy comes in: it helps me decide what’s worth building now and what can wait until later.
What do you enjoy most outside of work?
I recharge through sport, whether it’s basketball or kicking a ball around. And of course, spending time with my two sons is the best way to put work aside and just enjoy the moment.

Responsibilities

  • Shaping Reposible’s strategy together with Bert
  • Designing and building the website and first user interactions
  • Developing Reposible’s branding, wording, and positioning
  • Making sure design, strategy, and product come together into one consistent story
  • Creating the foundation for a developer experience that feels simple and trustworthy
  • Quotes

    “Loyalty is a two-way street. If I'm asking for it from you then you're getting it from me.”
    “It’s not what a product looks like and feels like. It’s how it works.”
    “Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”

    What I value

  • Clear, simple design that removes friction instead of adding it
  • First impressions that feel effortless and trustworthy
  • Consistency across words, visuals, and product so everything belongs together
  • Creativity with a purpose: beauty that solves problems, not just decorates
  • Collaboration where design, engineering, and strategy come together
  • How I can help

  • Turning complex ideas into clear, intuitive experiences
  • Creating branding and wording that connect with developers on first glance
  • Designing flows and interfaces that feel simple, even when the system is complex
  • Helping teams find the story behind the product and bring it forward
  • Offering feedback and direction that make details sharper and the vision stronger